Strategy & Positioning
We dig into your product, buyers, and competitors — then build the positioning, messaging, and priorities that guide every piece of content we ship. Not a 40-page deck. A practical plan you use immediately.
→ Output
Sharp positioning, clear priorities, and a marketing plan you can actually execute against.
Product Deep Dive
What you sell, who buys it, and why
ICP Definition
Your best-fit buyers, prioritized
Competitor Review
Where they're strong, where they're weak
Narrative Development
Your positioning and key angles
Channel Plan
What to ship first and where
The foundation everything else builds on
Content & SEO
Blog posts, landing pages, and SEO content written in your voice — because we learn your product deeply before writing a single word. Optimized for both Google and AI-driven discovery (GEO).
→ Output
A growing content library that brings in traffic and builds trust — without you writing a word.
Topic Mapping
What your buyers actually search for
Editorial Planning
4-6 posts/month, realistic cadence
Writing & Editing
In your voice, not generic SaaS
SEO + GEO Optimization
Rank in Google and AI answers
Publishing
Ready to ship, not 'needs one more review'
4-6 posts/month that sound like you, not a content mill
Social & LinkedIn
We keep your founder and company active on LinkedIn with a consistent posting rhythm, smart repurposing, and engagement strategy. You stay visible where B2B buyers spend time — without it becoming another chore.
→ Output
A credible LinkedIn presence that stays active — even when you're heads down building product.
Content Inputs
Your ideas, customer wins, product updates
Post Development
Strong hooks, clear structure
Repurposing
One idea becomes 3-4 posts
Scheduling
3-5 posts/week, consistent rhythm
Engagement Strategy
Stay present without doom-scrolling
3-5 posts/week without it eating your calendar
Competitor Intelligence
We track what your competitors are doing — launches, messaging changes, content moves, hiring signals — and distill it into a concise weekly briefing you can read in 5 minutes.
→ Output
You know what the market is doing without spending your week in competitor feeds.
Competitor Tracking
Sites, social, job boards, launches
Signal Capture
What changed and why it matters
Alerting
Big moves surfaced same-day
Weekly Briefing
5-min read, every Monday
Strategic Response
How to use the intel in your own marketing
5-minute Monday briefings instead of hours lurking
Social & LinkedIn
We keep your founder and company active on LinkedIn with a consistent posting rhythm, smart repurposing, and engagement strategy. You stay visible where B2B buyers spend time — without it becoming another chore.
→ Output
A credible LinkedIn presence that stays active — even when you're heads down building product.
Content Inputs
Your ideas, customer wins, product updates
Post Development
Strong hooks, clear structure
Repurposing
One idea becomes 3-4 posts
Scheduling
3-5 posts/week, consistent rhythm
Engagement Strategy
Stay present without doom-scrolling