May + Art.
Marketing that actually ships
For B2B SaaS teams that need their marketing to actually get done — without spending six months hiring someone or six figures on an agency.
Why we exist
May has spent her career turning complex B2B products into clear stories customers understand. Her product marketing background spans fintech and SaaS — environments where nuance, trust, and buyer education actually matter.
Art has built AI-powered SaaS products from scratch and kept seeing the same pattern: founders knew they needed marketing, but they either did it themselves, stitched together tools, or delayed hiring for too long.
Together, that turned into a better model for Seed to Series A B2B SaaS teams: one senior marketer who can own the strategy and the output, backed by custom AI systems that multiply execution instead of replacing judgment.
May becomes your marketing lead. Art builds the leverage behind the work.
The team
May Villaester
Marketing Strategy & Execution
Product marketing background in B2B fintech and SaaS. Owns your marketing strategy, positioning, content, and campaigns. The person who actually does the work.
Connect on LinkedInArt Mashanin
AI Systems & Operations
Built AI-powered SaaS products from the ground up. Designs and runs the AI systems that give May 3-5x execution leverage.
Connect on LinkedInHow we work
Three principles guide everything we do.
AI-Accelerated
May leads strategy and execution. Art builds the AI systems behind the scenes so the work ships at 3-5x the pace of a typical solo marketer.
Operator-Led
May comes from product marketing in B2B fintech and SaaS, bringing hands-on experience to positioning, messaging, and execution.
No Lock-In
We work month-to-month because early-stage teams need flexibility, not another long-term contract that outlasts its usefulness.
Our approach
We're your first marketing hire, not a bloated retainer
You get senior-level strategy and execution across the channels that matter, without committing to a full-time salary before you're ready.
We're not a freelancer you have to manage
We own the plan, write the content, run the rhythm, and use custom AI tooling to keep the output high without lowering the quality bar.
We help founders stay focused on product
While you build, we handle strategy, content, social, SEO, and competitor intel so marketing keeps moving without eating your week.
See what your first month looks like.
We'll review your current marketing, show you what we'd do first, and walk through how it works. 30 minutes. No commitment.