Independent software companyProducts + consultingEstonia

We build software.
And help others ship.

Forthbound builds and publishes software products, and helps selected companies design, build, and modernize theirs.

Senior product engineering and technical leadership, with AI agents embedded in how we work.

01 / What we do

Two sides. One company.

[01]Our products

Software we believe should exist.

We develop and publish our own digital products. Our current work is focused on helping people make better decisions about health, fitness, and nutrition.

Built for the long term, released when ready.

[02]Client engineering

Senior hands on difficult builds.

We work with a small number of companies to turn product ideas and early prototypes into dependable custom software, or to modernize systems that have outgrown their foundations.

Direct collaboration. No layers of account management.

02 / Capabilities

From rough idea to production software.

[01]

Product engineering

End-to-end web and mobile product development, from technical direction through production delivery.

[02]

Platform rebuilds & migrations

Replacing no-code or fragile early systems with maintainable custom software, without losing the product knowledge already earned.

[03]

AI-native development

Using capable software agents throughout research, implementation, testing, and operations to move faster while keeping senior judgment in the loop.

[04]

Technical leadership

Architecture, delivery planning, and hands-on engineering support for founders and teams navigating important technical decisions.

Product and business context are part of the engineering work. The goal is not simply to ship more code, but to build the right system for where the company is going.

03 / About

Small by design. Senior by default.

The person making the technical decisions is the person doing the work.

AM

Art Mashanin

Founder & Software Engineer

Art is a senior software engineer and technical leader. He builds Forthbound's own products and works directly with selected companies on product engineering, platform rebuilds, and AI-native software development.

Have something
worth building?

Forthbound takes on a small number of consulting projects alongside its own products. Tell us what you're building, replacing, or trying to untangle.

Senior involvement from first conversation to production.