Your marketing,
actually getting done.
From positioning and content to outbound systems and AI agents, we run the marketing and growth systems your company needs. Faster than hiring. Sharper than agencies. AI-native by default.
Built for B2B SaaS founders. Fintech and AI especially.
Sound familiar?
You're the CEO and the marketing team
You ship a post when you can. It takes hours, lands flat, and the next one slips a month.
Strategy's clear. Execution isn't.
You know what needs to happen. You're one person doing five jobs, and marketing is the one that keeps sliding.
A senior hire is months away
A good marketer costs more than two engineers and takes a quarter to find and ramp. You need output now.
Agencies are bloated and generic
Half the retainer goes to account managers. The work that comes back is templated and off-voice.
You need pipeline, not posts
Your marketing's fine, but leads aren't coming. You've tried agencies, freelancers, maybe an outbound tool. Nothing converts into real conversations.
One team for the whole growth function.
Strategy & Positioning
We dig into your product, buyers, and competitors, then lock positioning, messaging, and a 90-day roadmap. It's the anchor for every piece of work that follows.
Sharp positioning and a real plan. Not a 40-page deck that dies in a drive.
Content, SEO & Blog
Blog posts, SEO pages, and landing pages tuned to your product and your voice. Optimized for Google and for how buyers now search with AI.
A library that compounds, pulls in traffic, and earns trust, without you writing a word.
Website & Technical Setup
We design and build fast, modern, AI-native websites, then maintain and iterate. We handle the technical side, so there's no developer to wait on.
A site that ships and keeps improving, with copy and code handled in one place.
Social, LinkedIn & Founder Brand
We run your founder's LinkedIn and X plus company social: consistent weekly posting, real engagement, and content that compounds over time.
A credible presence where your buyers are, even when you're heads-down building.
Outbound Systems & Pipeline
Cold outreach infrastructure: enriched target lists, AI-personalized sequences, reply management, and reporting. Built to start conversations, not blast inboxes.
A pipeline engine that books real conversations with your ICP.
AI Agents & Automation
We design, build, deploy, and maintain custom AI agents for your workflows: customer research, support, internal ops, and sales enablement.
Leverage that handles the volume, so the senior work stays senior.
Specifics, not slogans.
What shipped, what's next, every Monday
- Two SEO posts live; a third in review.
- Founder LinkedIn: four posts out, engagement trending up.
- Outbound sequence v2 live to a fresh 200-account list.
- Next week: landing page for the new feature.
What the market moved on this week
- Competitor A shifted positioning toward enterprise.
- Competitor B dropped its pricing page. Room to position on transparency.
- Two posts from your ICP gaining traction; angle attached.
- One hiring signal worth watching on their careers page.
Representative of the weekly artifacts clients receive.
Work that ships in weeks, not months.
We learn your business
We audit your current marketing, growth systems, and tech stack. You talk, we listen, we map where the leverage is.
First work ships
Positioning locked. First content, website improvements, and outbound foundations go live. Real output, not a plan to make a plan.
The machine runs
Weekly content, social posting, outbound campaigns, website optimization, competitor briefings, and a Monday summary in your inbox.
[ 3-month minimum to let the work compound. Then month-to-month. ]
One way in. A few side doors.
Full Marketing Partner
We are your marketing team. We own the entire growth function, end to end: positioning, content, websites, outbound, social, and AI agents.
3-month minimum, then month-to-month.
Or start with a specific system, standalone or added to a retainer.
Onboarding Sprint
2–3 week positioning, messaging, and 90-day roadmap. Often the starting point.
Talk to usOutbound System
Cold outreach infrastructure with AI-personalized sequences, built and handed over live.
Talk to usAI Agent Installation
Custom AI agents for support, sales, ops, or research, built and deployed.
Talk to usNot an agency. Not a freelancer.
Agency
Freelancer
Forthbound
The output of a team. The cost of one hire. AI-native by default.
Two senior operators. No overhead.
May Villaester
Product marketing lead with deep B2B fintech and SaaS experience. She's built positioning, run content programs, and led marketing for fintech companies with thousands of customers (Whenthen → Mangopay, now HeyGrand). She owns strategy, messaging, content, and execution.
Art Mashanin
Senior AI engineer building Papertrail, an AI-native fintech compliance platform. He designs the AI agents and automation that make Forthbound 3–5× faster than traditional teams, and builds the websites, outbound systems, and custom AI tools.
Questions you're probably asking.
Q.01How is this different from hiring a marketer?+
A senior hire takes a quarter to find and ramp, costs more than two engineers, and you're committed before you know it works. With Forthbound you get a senior marketer and a senior AI engineer running the full function from week one. 3-month minimum, then month-to-month.
Q.02What does the Marketing Partner Retainer actually cover?+
The whole growth function: positioning, content and SEO, website, social and founder brand, outbound, AI agents, and reporting. You can also take any one of those as a standalone build.
Q.03Where does AI actually fit?+
AI is the leverage, not the output. Custom agents handle research, drafting, monitoring, and outbound volume so the senior strategy and final judgment stay human. You see work that sounds like your company, because a senior operator shipped it.
Q.04Will the content sound like us?+
Week one is a deep dive into your product, docs, calls, and existing material. Every first draft comes to you for review. By month two we're rarely revising.
Q.05Who do you work with?+
Pre-Series A B2B SaaS founders, with the strongest fit in fintech and AI. If you're close to that, reach out and we'll tell you honestly whether it's a fit.
Q.06What's the commitment?+
A 3-month minimum so the work can compound, then month-to-month. Standalone sprints and builds are scoped per project.
See what your
first month looks like.
We'll review your current marketing and growth systems, show you what we'd do first, and walk through how it works. 30 minutes. No pitch deck. No commitment.
30 min · No pitch deck · Just an honest conversation.